The Importance of Value
Discover why consciously attributing value to everyday objects, purchases, and projects transforms life quality and elevates your personal standards.
Saba Foladashvili
Tech Entrepreneur & Founder
- Published
- Reading time
- 2 min read
- Updated
I don't want to complicate this article with poetic BS, so it will be concise but deep down from my heart. The vast majority of people don't understand that giving value to things is the most vital act for better life quality. What I mean is the fact of them neglecting the emotional connection with literally everything, whether it be a material substance or just a hangout with their loved ones. If I discuss this abstractly, I will baffle many, so I'll just provide some ostensive examples.
Imagine your mom gifting you a cup, just a regular cup, nothing special. There are two options: either you will add this cup in your collection as a tool for drinking water, maybe, or you can give it value of a gift from a person, with who you nurtured and shaped in a way you are, with who you have the best memories, and most importantly who gave you the chance to live.
Just think about if you had to purchase an article of clothing that you wanted, but it was pricey, and there was something similar that was only a little bit cheaper. I definitely think that the expensive one is a much better idea because the "cheaper" option is just a piece of cloth that you decided to settle for. When you purchase the one that you wanted, you are not just purchasing clothing; you are investing in the sense of satisfaction that you have earned. Each time you wear it, it is weighed down by your standards, but the cheap option is just a reminder that you settled.
The final example is a personal one. I had my own unprofitable startup and on the other side, I began to sell info products. However, I did not place as much value on the info products as I did the startup, or the SaaS. I placed the value of the info products at merely a "side hustle" or a quick buck, whereas I placed the value of the startup at a legacy. Since I did not place any emotional value on the info products or respect them, I was not able to put my heart into them. It was clear to me that the "format" of the business was irrelevant, and that it was my lack of connection to the work that was the problem.
Yeah, value things, it will grant you better life.
Frequently asked questions
What does it mean to consciously attribute value to objects and experiences?
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Attributing value means shifting from viewing objects and events merely by their utility or price tag to perceiving their symbolic, emotional, and relational significance. When an object or interaction is anchored to memory, craftsmanship, or personal respect, it directly enriches subjective well-being and satisfaction.
Why does settling for cheaper alternatives often lead to dissatisfaction?
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Compromising on an item simply because it costs slightly less reinforces a mindset of settling and scarcity. Purchasing the intentional, higher-standard choice acts as an investment in self-respect; every interaction with that item reaffirms your standards rather than serving as a recurring reminder of a compromise.
How does emotional investment influence entrepreneurial success?
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The operational format of a business—whether a software platform or digital products—matters far less than the intrinsic reverence assigned to the work. When a venture is dismissed merely as an opportunistic side hustle, execution falters due to a lack of genuine commitment, whereas projects viewed as meaningful craft command the discipline required to endure.